The inaugural TOURISE Summit, a three-day gathering of global leaders and travel innovators, held in Riyadh, Saudi Arabia—under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister—announced winners of the first TOURISE Awards. The awards honored the destinations redefining global travel through innovation, cultural depth, hospitality, and memorable experiences. More than an event, TOURISE is a pioneering platform reshaping the future of tourism, uniting leaders across sectors to confront challenges and build a sustainable and inclusive roadmap for the industry.
Tokyo, Japan, emerged as the standout of the evening, earning the prestigious title of Best Overall Destination. The city also captured Best Food & Culinary Destination and Best Entertainment Destination, reinforcing its status as a global leader in creativity, cultural vibrancy, and boundary-pushing innovation.
Below is the Full list of all 2025 TOURISE Award Winners:
Best Overall Destination: Tokyo, Japan
Best Arts & Culture Destination: New York, USA
A cultural powerhouse where iconic museums, world stages, and neighborhood creative enclaves coexist, offering endless artistic inspiration.
Best Adventure Destination: Ancash, Peru
A dramatic Andean landscape anchored by the Cordillera Blanca, home to shimmering turquoise lakes, challenging high-altitude trails, and bucket-list summits.
Best Food & Culinary Destination: Tokyo, Japan
A culinary capital unmatched in depth and diversity, from simple street-side favorites to pioneering kaiseki artistry.
Best Shopping Destination: Paris, France
The City of Lights, blending couture heritage with modern fashion, concept stores, and revitalized districts that turn shopping into cultural discovery.
Best Entertainment Destination: Tokyo, Japan
A city alive with world-renowned theme parks, immersive attractions, dynamic nightlife, and a thriving music and creative scene.
Judged by Global Icons
This year’s independent jury brought together leaders from across fashion, travel, culture, and culinary arts, including former executives of Forbes Travel Guide, Michelin Guides, Tate Modern, Condé Nast, and the British Fashion Council. Their collective expertise ensured a rigorous, visionary selection process.
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