More than nourishment, rice offers powerful beauty rituals that soothe, brighten, and strengthen skin naturally.
Each September, National Rice Month pays homage to one of the world’s most vital crops—a staple that sustains more than half the global population. But rice isn’t just a pantry essential; it’s also a beauty secret that has quietly shaped skincare rituals for centuries. From the fields of Asia to the shelves of today’s wellness boutiques, rice continues to bridge nourishment and natural beauty in ways both timeless and modern.
Long before “clean beauty” became a buzzword, rice water was prized as a gentle yet powerful skincare tonic. Rich in amino acids, ferulic acid, and allantoin, it soothes irritation, strengthens the skin barrier, and lends a luminous clarity to the complexion. Japanese and Korean beauty traditions have long celebrated the ritual of rice rinses, using them to refine pores, calm inflammation, and brighten skin tone.
In a month devoted to honoring this humble grain, it’s worth remembering that rice offers more than sustenance…it delivers radiance from the inside out. Whether on the plate or in a skincare ritual, rice remains a quiet hero of wellness, marrying nourishment with natural beauty in a way that feels as essential as ever.
We asked Jennifer Yen, former Power Rangers actress, now founder of three clean beauty brands utilizing rice in her products- Purlisse, YENSA, and JooY, how this grain is so much more than a pantry staple:
Yen says, “Rice and the products are infused with Superfoods and clean, high-performance ingredients. Rice is packed with antioxidants, vitamins, and minerals that help support skin health from the inside out. Whole grains such as brown rice contain vitamins B and E, which aid in cell regeneration and help the skin maintain hydration and elasticity. These nutrients act as a shield against environmental stressors, reducing the visible signs of aging and keeping the complexion looking radiant. She continues to say that “After spending years wearing heavy makeup for 15-hour days on set, under bright lights, and performing action scenes, my skin was the worst it had ever been! Fast-forward almost 10 years later, after giving birth to my daughter, I once again developed skin issues ranging from eczema and rosacea to adult acne.”
Below are some of products from Yen’s lines that incorporate rice into their products.
Super Serum Natural Glow Peptide Foundation A serum foundation that is supercharged with skin-loving peptides and an age defying complex of Vitamin C, E, Ferulic and Bakuchiol Oil. Helps brighten, firm and prevent fine lines and wrinkles. Provides full, flawless coverage. Ingredients include black rice, black sesame oil, black seaweed, black tea, shiitake mushroom, Korean black raspberry, nettle and chia seed.
JooY Scalp Resurfacing Serum A pre-cleanse scalp serum formulated with Fermented Superfoods to gently exfoliate and remove buildup. Ingredients include: Rice Ferment Filtrate, Salicylic Acid, Peppermint Oil, Papaya, Fermented Apple Cider Vinegar, Lemon, Ginger Root, Tea Tree, etc.
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